The story of the company starts more than thirty years ago, when Ruediger Franke took over the launch and subsequent supervision of the Italian textile brand Arve Editori. Those first steps towards a Europe-wide distribution system laid the foundation of what would later become the company Authentic Styles.
At the same time Ruediger Franke started his own retail stores under the name Style Sportswear. The know-how gained as a result of this experience on the specific needs of the specialist retail trade was, and still is today, an integral part of the agency’s success. Other brands from the sportswear and denim sectors, such as Ball and Big Star followed over time, and with them the development of retailer contacts to form the internationally established distribution network in place today. With the distribution of further sportswear brands, such as Chevy and Healey Sportswear and Pall Mall, over the years the idea of a multi-label distribution company was born.
At the beginning of 2000 Authentic Style took over the international distribution of the Wellensteyn jacket, which, at that time, was still unknown. At the same time, Authentic Styles took care of the distribution of the labels Elbkind Hamburg and MEK USA DNM. The previously developed expertise and contacts, combined with innovative distribution strategies, have led to the international success of Authentic Style and the companies it represents.
Today Authentic Style is an international company currently representing the the new brand Sailors & Brides and is just as much at home on the North American market as it is in Germany.